MRKT - Marketing Real-World Write-ups Article Example | Topics and Well Written Essays - 500 words

MRKT - Marketing Real-World Write-ups - Article Example B2B transactions differ from other transactions because they require coordination between different persons. A research study in which over 1500 businesses participated led the following findings: 93.2% of the participants make B2B by making a search online; 95.5% of the participants used search engine at some point in the B2B process; 63.9% of the participants choose search engine information over consumer review sites. There were other interesting conclusions that were arrived after the study. The most popular search engine is Google. Google’s market share of traffic in the United States is 72.11% (Googlesystem). The use of the internet improves supply chain logistics of a company because it reduces the amount of intermediaries. The use of a website can serve as a communication channel that improves communication between businesses. Search engine research takes place one to two months prior to the buying decision. The position of the search engine result is very influential in the behavior of the surfer. Approximately 60% of users click at the first three results only. It takes users seconds to decide which site to click after a click scan. Search engines are primarily used in the early and mid stages of the buying cycle. It is imperative for businesses to design their website well in order to optimize them to attract traffic from customers that are interested in the products or services your company offers.