Servicescape Coursework Example | Topics and Well Written Essays - 750 words

Servicescape - Coursework Example ines the impact of servicescape on Las Iguanas restaurant in terms of the emotional, cognitive and physiological effect that the business environment has on customers and employees. Las Iguanas is a popular restaurant chain in the United Kingdom with major branches in London, Liverpool, Newcastle and other towns and cities. The company’s restaurants are located in different environments with each environment bringing its unique opportunities and challenges to the company’s marketing strategy. This study is based on the company’s branch in Liverpool. The study employed a stratified sampling technique to collect data through questionnaires and semi-structured interviews based on a sample size of five employees and five customers of the restaurant. After a detailed analysis, it was clear that the physical environment and ambience of the company had a huge impact on the organization’s operations. All the respondents admitted to having been influenced by the restaurant’s physical environment and ambience. From the findings, 90% of the respondents were positively influenced by the restaurant’s physical environment and ambience, 8% were negatively influenced, while the other 2% were unsure as to whether the business’ environment had a role to play in their association with the restaurant. This studys objective was to focus on assessing the impact of servicescape on customers and employees of Las Iguanas restaurant in Liverpool. Servicescape refers to an organizations ambience and physical environment. This study applies the servicescape model on one of the prominent restaurant businesses in the UK, the Las Iguanas Restaurant. This will assess the impact of Las Iguanas physical environment and ambience on its marketing activities in order to provide appropriate recommendations to the management team of the business for necessary improvements. The study is guided by the research question, what is the emotional, cognitive and physiological effect that Las